Content Writing

by | Jul 9, 2021 | Digital Marketing, Uncategorized | 0 comments

What is Content Writing?

The growing use of the internet and technology has increased people’s dependency on the online market.   People are spending more and more time on the internet not only for buying products, services but also to gain information and knowledge.  Due to this the demand for content writers and content marketers is gaining fame and has become the most popular word in the online market in today’s world.

Difference between Content Marketing and Content Writing

Content writing is the execution of content marketing ideas by creating content while Content marketing is a holistic plan on ways to use content to generate leads and increase sales. Content writing plays a pivotal role in digital marketing that plays a pivotal role. Well-specified content writing used in a digital marketing strategy backed up with tools and techniques, improves audience engagement and retention. 

Quality content writing helps businesses to expand their reach and creating a unique identity in the online world.  Content marketing plays a vital role in digital marketing and has acquired a good position in running an online business.

Content Writing

Normally, people think writing articles in a creative way is content writing.

However, content writing is not related to writing only blogs, in fact, there are different types of content writing like Emails, Scripts, Podcasts, Social media posts, YouTube Video posts, Advertisements, Newsletters, etc.

Who can become a content writer?

You do not need any particular qualifications or defined paths to get into the content writing field. Good writing skills and an analytical mind are the requirements for a good content writer.  A blog with good quality and quantity content will suffice to showcase your content writing skills.

You need to learn content writing skills in order to succeed as a content writer.  Because no matter how talented you are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.

Remember content writing is drafting content to communicate with the target audience to turn them into potential customers or users. So, your content needs to be full of quality and quantity in order to turn them into your customers.

Career opportunities in content writing

There are a lot of career opportunities in the content writing field where you can explore, to name a few:

  • Freelance Content writing
  • Blogger
  • SEO Content Writing
  • Copywriting
  • Social Media Specialists
  • Video Content Creators
  • Editors
  • Content Creators/ Developers
  • Proof readers
  • Content Strategists
  • Technical Writer

Here are few tips on how to write effective content for a website or a blog :

  • Choose a style of writing

Different content needs different writing styles.  Understand what you are writing and choose the style accordingly. Writing a newsletter, ad copy, a blog post, review, email marketing, landing page, podcast, etc. Each type of content writing needs a different style.   Not very long, not very short, a mid-way length of about 1000 to 1500 words with quality content for a blog or website is most suitable for beginners.

  • Create a ‘buyer persona’

Create a ‘buyer persona’ as the marketer would call it.   If you know who your readers are, you can write what they want to read. You write for your audience. Not for yourself, not for your company, not for your brand. So write content keeping n mind a ‘Buyer Persona’.

  • Keyword Research

Perform keyword research on the content you are writing.  For example “content writing” is a better keyword than “content writer”.  Incorporating Proper keywords in the content gives good SEO (Search Engine Optimization) results. SEO plays an important role in digital content marketing.

  • Come up with an attractive title

After you have a keyword, the persona, take your time, and choose a title that compels people to read. The most important words on your post are the title and the meta description.

  • Create an outline

Creating an outline is a great way to start the content writing process.  Outlines help your content come out better

Create an outline of what you want to write. Maybe create an outline using a mind-map about the topic you want to write about.  Then start writing by expanding on the details outlined in the mind map. This will help you keep your content in line with the subject your writing about.

  • Keep it simple and relevant

Once you have a proper outline on the subject and the various parts of the content that you want to write, start writing. Let your content be original.  Even if you consume information from various sources, understand the information and relate in your way and start writing in your own words. Write the content in a simple way and relevant to the subject chosen.

  • Quality and quantity of the content

The quality and quantity of your content will determine your ability to bring in results for your product, service, or business. Write quality content and keep in mind that different types of styles need both quantity and quality in the content, which will attract users.

  • Edit and re-edit your content

Before finally publishing your content, do edit the content for any grammatical errors.   If required re-edit and then publish finally.  In the case of blog posts, you can re-edit several times and update your post even later than your publishing dates and make it look relevant and fresh to date.

  • End with a proper conclusion

Conclude your article with a powerful note.  Let the end thought linger in the minds of those who have read your article.  This is will leave an impression on the reader. 

  • Allow for feedback / comment section

Add a comment or feedback section in the post. Take feedback and see if you can improvise on the article with the feedback.  Also if you take the feedback, reply to the person thanking them for providing the feedback and the steps taken to implement the feedback.  This way the user will feel important and will look forward to more articles or posts from you, which he may want to comment or give feedback about.  This drives the user to come back again and again to your website to read an article or post.

Conclusion

Effective content writing turns site visitors into customers and in turn loyal customers. Search Engines crawl website contents and reward well-written articles by ranking them on top in search results.

No matter how much effort you put in, some writers are better than others because they have taken these few points mentioned above seriously and implemented them too.  Not only that they have even implemented other skills into their content writing.  So, check your competitor’s blog or website and see what they are writing, how they writing and understand what they are doing in order to drive more traffic to their websites.  Keep learning and keep upskilling yourself each day.

In this digital era, where there are innumerable content websites online, writing only what comes to your mind will not be enough.  Binding your content writing talents with the right process and marketing skills is what will make you a remarkably good content writer.

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